IFG committed to dynamic performance in grape category

September 30, 2020 | The Producer News

The recent launch of new grape varietal logos by International Fruit Genetics has helped the Bakersfield, CA-based breeder improve clarity in a category where differing names for the same fruit often persist. “It’s a prescriptive approach,” explained Andy Higgins, CEO of IFG. “Let’s clean it up to help all involved understand what we're offering, and consumers know what they’re buying.” The program is intended to provide value for all involved, with IFG providing graphic files and logo use guidelines, and placing it in the hands of growers and marketers to bring them forward.

“If you go back 40, 60, 80 years, typically the table grape world has always been represented as a commodity, as far as what consumers can choose from,” said Higgins. “Certainly driven by Thompson Seedless, which was introduced in 1894. We didn’t see a lot of innovation until the 1970s when seedless breeding came to the forefront.” According to Higgins, from that point on much of the effort was focused on creating improvements to Thompson and the seedless category at large. That early work, continuing into the last two decades was focused largely on what could be considered grower channel attributes such as yield, storability, and berry weight.

IFG delivering the sizzle and the grape

August 26, 2020 | The Producer News

International Fruit Genetics launched a new variety of logos to inspire consumers to come back — again and again — for more of the grapes they have come to know and love. The new bold and vibrant designs were created based on licensee and retailer requests to provide more tools for creating interest and attention on the store shelf with a consistent and unified look for IFG breed brands.

These visually appealing logos tell the IFG brand story and help consumers easily recognize the various grape varieties. When consumers recognize the new logos on the shelf, they can expect fresh, flavorful, and delicious grapes.

“As more 52-week table grape supply programs are in place, unified designs and brand recognition will help suppliers and marketers provide retailers more opportunity to drive sales. IFG continues to invest in our varieties and trademarks and offer these logos for packaging artwork on bags, wraps and labels,” said Andy Higgins, CEO of IFG.

IFG’s David Cain awarded Wilder Medal

August 18, 2020 | by Liam O'Callaghan

Founder of the California-based plant breeder was recognised for his contributions to fruit breeding

David Cain, founder and chief plant breeder of International Fruit Genetics (IFG), has been awarded the 2020 Wilder Medal by the American Pomological Society.

The medal was given in recognition of Cain’s contributions throughout his 42-year career in fruit breeding.

Cain has developed or co-developed 94 cultivars of fruits, including 66 table grapes, ten sweet cherries, nine plums, four apricots, four peaches and one nectarine cultivars.

Private Sector Fruit Breeder Wins Pomological Award

August 17, 2020 | by David Eddy

International Fruit Genetics (IFG), one of the world’s largest fruit-breeding companies, has announced that its Founder and Chief Plant Breeder, Dr. David Cain, has been awarded the 2020 Wilder Medal, the highest honor presented by the American Pomological Society. This medal recognizes Dr. Cain’s contributions throughout his 42-year career in fruit breeding.

Dr. Cain has developed or co-developed 94 cultivars of fruits, including 66 table grapes, 10 sweet cherries, nine plums, four apricots, four peaches, and one nectarine cultivar. His developments have had an impact worldwide, being grown on all continents except Antarctica. These developments have resulted in an impressive 75-plus U.S. plant patents, over 20 additional U.S. plant patents applied for, and more than 200 Plant Breeders Rights applications in the world.

IFG unveils creative names, logos for new line of varieties

July 21, 2020 | Euro Fresh

The new table grape brands are designed to capture marketer interest and consumer taste buds

International Fruit Genetics (IFG), the renowned and innovative fruit breeder that changed the way consumers and retailers think of grapes, is adding six new varieties that are poised to further disrupt the produce industry and lead the table grape world with unique shapes and flavours that consumers have come to demand. Unlike typical grape-naming systems that simply reflect seasons or colour, IFG created a new and energizing naming architecture that depicts the essence of these new IFG-bred varieties that explode with tropical flavours, crunch like an apple or elegantly improve older varieties that deserve some revitalization.

Naming New Grape Varieties

July 9, 2020 | ABC 10

Fresh off the success of cotton candy grapes, six new table grape varieties are hitting store shelves, and their names break tradition.

IFG unveils new offerings

July 2, 2020 | Fruitnet.com | by Liam O'Callaghan

Fruit breeder launches six new grape varieties, accompanied by unique names and logos

International Fruit Genetics (IFG) has announced the brand names and logos for six new table grape varieties.

The leading fruit breeder said Gracenote, Kokomo, Julep, Bebop, Quip and Rugby were bred to disrupt the produce industry and capture marketer interest and consumer taste buds.

IFG said it avoided typical grape-naming conventions that reflect seasons or colour, preferring to develop new names to capture the essence and flavour of these new varieties.

Andy Higgins, chief executive of IFG, said the names were just be the first step in capturing the attention of consumers.

“Consumers will be attracted by such unique names and once they taste these new grapes, they will come back for more just as they have with our previous grape varietals,” said Higgins.

IFG grapes and their whimsical names: Bepob, Quip, Rugby

June 29, 2020 | The Packer | Chris Koger

International Fruit Genetics, Bakersfield, Calif., is adding six grape varieties with unique flavors and shapes to its lineup.

CEO Andy Higgins said consumers are attracted to the unique names of the grapes.

“Consumers will be attracted by such unique names and once they taste these new grapes, they will come back for more just as they have with our previous grape varietals,” he said in a news release. “Consumers are searching for nutritious, high-quality grapes with excellent taste, and IFG’s breeding program is designed to deliver what consumers want.”

IFG Unveils Creative Names, Logos for New Line of Table Grape Varieties Designed to Capture Marketer Interest and Consumer Taste Buds

June 29, 2020

BAKERSFIELD, CALIF. – International Fruit Genetics (IFG), the renowned and innovative fruit breeder that changed the way consumers and retailers think of grapes, is adding six new varieties that are poised to further disrupt the produce industry and lead the table grape world with unique shapes and flavors that consumers have come to demand.

Unlike typical grape-naming systems that simply reflect seasons or color, IFG created a new and energizing naming architecture that depicts the essence of these new IFG-bred varieties that explode with tropical flavors, crunch like an apple or elegantly improve older varieties that deserve some revitalization.

“Consumers will be attracted by such unique names and once they taste these new grapes, they will come back for more just as they have with our previous grape varietals. Consumers are searching for nutritious, high-quality grapes with excellent taste, and IFG’s breeding program is designed to deliver what consumers want,” said Andy Higgins, CEO of IFG. “IFG is pleased to announce the following new varieties which are currently being trialed in various parts of the world with IFG-licensed growers. Expect to find more of these invigorating new varieties as the seasons roll out in the various regions.”

International Fruit Genetics works to protect intellectual property in China

May 6, 2020 | Fresh Plaza
 
International Fruit Genetics, LLC, has taken steps to protect its intellectual property in China. The California-based company is the sole and unique proprietor of different table grape varieties, such as IFG Six (Sweet Sapphire™), IFG Eleven (Sugar Crisp™), IFG Sixteen (Sweet Favors™), and IFG Seventeen (Sweet Joy™).

In recent years, IFG has kept a close eye on the Chinese market, and has undertaken a series of activities aimed at combating counterfeiting and other intellectual property infringement acts against IFG grape varieties in grapevine production and trading.

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