April 6, 2023 | By Maura Maxwell

Grouping of table grapes by flavours aims to simplify varietal range for retailers and consumers.

International Fruit Genetics (IFG) has launched its IFG Family of Flavors to better communicate to retailers and customers its diverse range of grape varieties and their corresponding flavour categories – including sweet neutral, tropical, and muscat.

Located on the IFG website, it allows retailers to group and choose the varieties most appealing to their target customers.

The categories include Tropical and Fruity; Floral and Muscat; Spicy; Toffee and Sweet Neutral.

“Let’s face it, 48 varieties of table grapes, while an achievement, can also be a bit overwhelming. We wanted an easier and more digestible way for retailers and consumers to understand the diversity of flavours that IFG table grapes encompass,” said Jennifer Maguire, the company’s international commercial manager table grapes.